Microsoft's New Mantra: Choice Is Good

Recently I was bemused by Microsoft's espousal of ODF, and now here we have the company spreading more joy:

The company on Monday is expected to announce that it is sponsoring an open-source project to create a converter between Ecma Open XML--a set of file formats closely tied to Microsoft Office--and a Chinese national standard called Unified Office Format (UOF).

I think I understand what Microsoft is up to.

Until recently, its approach was to try to block ODF at every twist and turn: the last thing it wanted was another standard - much less a truly cross-platform, open one - to join the club of approved formats.

That strategy has failed: ODF is being chosen or is on the brink of being chosen by more and more governments around the world. And where governments lead, local business will follow. Microsoft is now faced with the prospect of losing its monopoly in the office sector. Indeed, it risks being locked out completely, as more and more countries opt for ODF only.

So I think Microsoft has decided to cut its losses, and go for a very different approach. Given that it can't shut out ODF, and there is a danger that Microsoft's OOXML will not be selected alongside it, the company is now pushing very hard for as many standards as possible: the new mantra being "Choice is Good". The point being, of course, that if you have lots of competing standards, then the one with the largest market share - Microsoft's - is likely to have the advantage.

It's a shrewd move, because at first blush it's hard to argue against having choice. But the flaw in this argument is that choice has to occur around the standard, through competing implementations, not between standards. In the latter case, all the benefits of open standards are lost, and the status quo is preserved. Which, of course, is exactly what Microsoft is hoping to achieve with its sudden rash of generosity.