An Open Marriage Made in Heaven?
Maybe Microsoft and Yahoo *are* made for each other. After all, both seem to have got the hots for openness - first Microsoft, and now Yahoo:"Yahoo Buzz is a good example of how we are continuing to innovate and open up our key starting points to third party publishers, making Yahoo! more social and personally relevant for our half a billion consumers," said Jeff Weiner, executive vice president, Yahoo! Network Division. "In addition, we recently announced that we will be opening up our user interface for Yahoo! Search, as well as creating a smarter inbox by opening up Yahoo! Mail, two other key ways that consumers start with Yahoo!."
Unfortunately, I'm with Hamlet on this one: words, words, words. (Via Mashable.)
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2 comments:
A decade ago it was vogue to prefix nouns with "e" or "e-" to show how hip and relevant companies were. Now flouting the word "open" is the in thing. I'm not sure that Yahoo! or Microsoft are really relevant any more, at least in the medium/long term, whether they are "open" or not, but I don't expect the monsters to die quietly.
You're right; and the danger is that the idea of "open" will become completely devalued. Which is probably why Microsoft is using it so much....
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